Worldwide Broadband Subscriptions to Exceed 536 Million by 2011
Worldwide broadband subscriptions will exceed 536 million by 2011, with DSL accounting for over half of the market, with Fiber (FTTx) and WiMax among the fastest-growing access technologies in the next...
View ArticleTop UK Sites: Google Still Leads, Mozilla Growing Fastest
The total UK online population was higher than ever in June – some 31.7 million unique visitors, or 63% of the total UK population age 15 and older – according to a comScore World Metrix report on the...
View ArticleShare of Ad Spending by Medium – May 2007
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleOnline Advertised Job Vacancies Dip in July
Online advertised job vacancies in July totaled 4,084,200 – 2.65 vacancies for every 100 persons in the labor force – or some 196,200 less than in June (down 4.6%, according to The Conference Board...
View ArticleStudy: Branding Can Alter Kids’ Perception of Taste
Preschoolers’ perception of what tastes better can be heavily influenced by the food packaging, if it’s branded by a ubiquitous and food brand’s – in this case, McDonalds’ – according to the findings...
View ArticleAmericans More Addicted to Email, Thanks to Portable Devices
More Americans than ever before are using portable devices to keep tabs on their email throughout the day and night, and from virtually anywhere – bed, cars, bathrooms, even church – according to AOL’s...
View ArticleCommunications Spend to Reach $1 Trillion in ’08; Internet to Surpass All Ad...
Total communications spending increased 6.8% to a record $885.2 billion in 2006, having expanded at a compound annual growth rate (CAGR) of 5.9% from 2001 to 2006 (and exceeding GDP growth in both...
View ArticleHitwise Election 2008 Data Center Launched: Obama, Paul, Clinton Popular Online
Hitwise this week launched its Election 2008 Data Center, which will highlight which presidential candidates’ websites are visited the most and which candidates generate the highest search volume....
View ArticleRapid Growth in Online Credit Card Services – Up 57%
The use of the internet for credit card account management has increased significantly, with customers visiting card issuers’ sites 57% more often to service their accounts in 2006 than in 2005,...
View ArticleArbitron: PPM Shopping Mall Trial Proves It’s Viable for Mall Audio Media
Arbitron announced the results of a second Portable People Meter pilot test with Mall Radio Network, saying the test demonstrated that its PPM system could be used to track the amount of time shoppers...
View ArticleIn-Game Ads Can Increase Brand Familiarity 64%, Purchase Consideration 41%
Advertising within highly engaging gaming experiences have significant positive impact on purchase consideration, ad recall and “coolness” perception of brands, according to a Nielsen Entertainment...
View ArticleOnline Video Quality Impacts Audience Retention, Revenue Opportunities
The consequences for a website where video content underperforms are a significant loss in goodwill, return visitors and potential advertising revenues, according to an Akamai Technologies study...
View ArticleCoupon-Redemption Conventional Wisdom Sometimes Foolish
Overall coupon redemption rates are in decline in North America, and some of the conventional wisdom on couponing is out of date or simply wrong, according to ICOM, which studied redemption trends...
View ArticleEuropean E-Commerce to Reach 323 Billion Euros in 2011
European business-to-consumer (B2C) e-commerce sales totaled 106 billion euros ($133 billion) in 2006 and will grow at an annual growth rate of 25% over the next 5 years, tripling in amount to reach...
View ArticleSubstantial Changes in US Consumers’ View of Industries
The supermarket industry does the best job of serving consumers, according to the annual Harris Poll that ranks industries on how well they serve consumers. The poll also found that there have been...
View ArticleShoppers Research Online, Buy Locally; Still Rely on Yellow Pages
Local searches – for products, services and information online for specific locations – are a big boon for shoppers and, potentially, for marketers, according to a comScore Networks study commissioned...
View ArticleB2B Marketers’ and Buyers’ Views at Odds on Site Registration Quality
While B2B marketers rate the quality of registrations on their own websites twice as high as those from other sites, it’s likely that their perception is at odds with the buyers’, according to a joint...
View ArticleUnlikely Support for Branded Websites for Kids – Teachers
In the wake of child advocates’ criticism of youth-marketing practices, teachers and other educators are nevertheless willing to send kids to branded websites if they are not only safe and entertaining...
View ArticleGroupM Global Ad Forecast: $433B in ’07, $462B in ’08
Advertising is keeping pace with robust growth in the global economy despite news of debt fatigue, inflation and tighter money, according to GroupM‘s new global ad forecast, titled “This Year, Next...
View Article160 Million Americans Have Gone Online for Health Info
The number of people who have used the internet to search for health-related information has increased markedly, from 53% in 2005 to 71% currently, bringing the number of US adults who have ever...
View Article
